Images from an Exploration Deck I produced as Art Director on Lego Vidiyo, a music video creation and social app created for LEGO for young adults. The application was an AR experience in which children and young adults could purchase LEGO Bandmates and Stages and scan them into the app before playing out music performances to licensed music and uploading their music video creations to the social space.
Upon joining Near Light as AD, I was asked to produce an early concept pitch deck for LEGO that visually explored the feeling of Vidiyo: youthful energy, music, vibrancy and of course, LEGO! These ideas were then proposed as a concept for the app design, focusing mainly on the Social Feed here.
Ultimately the app went in a different direction with a more traditional 2D approach. The app released in 2021 but was sadly cancelled in 2022 after not meeting expectations, largely due to the pandemic. Creating this deck was still a lot of fun and really allowed me to get creative. The propsed ideas here were very well received by the LEGO creative team.
Plastic fantastic explosion Key Art to evoke a feeling for Vidiyo: a celebration of youth, vibrancy, energy and LEGO.
'Plastic Fantastic' key art with character theme specific colour backgrounds
Render concepts for the main menu bar. Each button would be rendered in materials that evoke the feelings of their meaning.
Continued button material explorations.
Explorations of the main menu buttons rendered as a bar, individual buttons using one material or individual buttons using their unique materials.
Concepts of the floating buttons and their position on screen. Each button links to a page that uses a different coloured background for ease of identification.
Explorations of patterned backgrounds
VFX concepts detailing press and active states for the buttons.
Screen colour changes with each active state.
Play button active state concept. This active state is more prominent as it pertains to the gameplay aspect of the app where you can choose your music and assemble your LEGO Bandmates and select your stage to play on
Notification ideas. These made use of a 'mashup layer' which would often be represented as 2D overlays.
Notification explorations.
Concept depicting the Social Screen showing a players current LEGO Bandmates and their social feed.
Please note music depicted are examples only and not licensed for in-game use.
Please note music depicted are examples only and not licensed for in-game use.
